Supernatural Blackjack Dealers, Vegas Honeymoons, and Customer Experience Lessons

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View From The Bellagio

As I returned from my honeymoon in Vegas this week it was with more hard-won lessons than I’d had when I left.

Things like:

  • Sunburns and rugburns are a combination to be avoided at all costs.
  • The Bellagio is the most confused hotel on in the world.
  • Blackjack dealers at the Flamingo have supernatural good luck.

And while a Vegas honeymoon might not be the usual place for business insights, and rugburns might not be related to your online business and your customer’s experience, the Bellagio, the Flamingo, and blackjack dealers who may or may not be wizards actually have a lot to share.

Like how the fanciest hotel in Vegas royally misjudged their market.Continue Reading

Filed Under: Business

How An Old School Marketing Principle Can Make You More Money From Search Engine Traffic

By | Follow Him on Twitter

Let’s say you’re an 17 year old kid surfing the internet for likely colleges to head off to next year.

While you might be distracted  from college scouting by bikini models in the odd Facebook game, there’s a pretty good chance you won’t care too much about advertisements for cheap health insurance.

But let’s fast forward this story a little.

Now you’re 24 years old, out of college and, despite years of Ramen abuse, you’re in pretty good health. Only now your time on Mom and Dad’s insurance is quickly running out.

You need health insurance and, since you haven’t quite graduated from your Ramen phase yet, you need it cheap.

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Filed Under: Marketing, Search Engine Optimization

Why Your Internet Marketing Won’t Make You Money (and The Kick Ass Business Models That Can)

By | Follow Him on Twitter

You’ve seen the sales letters that promise you “cut and paste” profits and a super-affiliate income within 30 days or less.

And with every new sales pitch you’ve thought, “Maybe…just maybe, this one will work.”

You want to believe it can work, but half the product reviews are shouting “SCAM!” and the other half aren’t making any money (but, boy, aren’t they hopeful!).

But the problem with internet millionaire methods like affiliate marketing or niche/mini sites isn’t that they’re scams and it isn’t even that they don’t work. It’s how they work that’s the problem.

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Filed Under: Business
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